Public Relations Writing: Form & Style

Public Relations Writing: Form & Style Review

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles and techniques behind writing principles that you'll need to develop. The Ninth Edition features a "writing for select publics" section that covers Public Relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide. The new edition features a separate exercise book that contains 3 PR Scenarios and a Quick-Study for each chapter.

Marketing 2012

Marketing 2012 Review

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

WordPress All-in-One For Dummies

WordPress All-in-One For Dummies Review

A convenient how-to guide for maximizing your WordPress experience

WordPress is a state-of-the-art blog publishing platform with nearly ten million active installations. Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site’s potential and visitor experience.

• Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today
• Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration
• Addresses ways to handle a variety of WordPress security issues
• Examines the WordPress network

The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!

Backend Mastermind - Increasing Your Profits With Backend Offers - A Complete Guide To Building A Profitable Sales Funnel!

Backend Mastermind - Increasing Your Profits With Backend Offers - A Complete Guide To Building A Profitable Sales Funnel! Review

How easy do you think it is for our competitors to literally steal our sales if we heat up the customer base, tease them with a product and while they're in an outright buying frenzy, hungry for more information, eager to buy MORE and MORE from us and we toss them out in the cold?

Where do you think these buyers are headed if WE fail to give them direction?

They're scrambling over to the competition, that's where they are.

"It's like dangling bait in front of thousands of hungry fish and shaking it off so we only pull in a single guppy.."

Yet, for many of us we don't even consider just how much money we're losing. We think that building a profitable backend is simply too complicated or too much work.

I'll be the first to admit that when he first introduced me to backend profits, I was skeptical about whether I would be able to find the time (or dedication) to consistently building and expanding on it.. but I gave it a fair shot, and based my decision on results alone - after all, THAT is all that really matters right?

** By adding a single "license upgrade" to an EXISTING product, I managed to generate an additional ,400 in sales that took only 14 minutes to set up.

** Spending 2 hours creating a 15 page report that offered "enhanced training" to an existing information course yielded over ,000 in profit in the first month alone and continues to generate income EVERY single day with absolutely NO updates or maintenance required.

** By offering "multi-format" options to existing buyers for the same ebook, I was able to generate ,000 in 7 days, adding incredible value to my existing product and tripling my affiliate marketing team in the process.

Results like this speak loudly, even to the most skeptical (and lazy) marketer like me. After seeing the extra cash pouring into my bank account, there was absolutely no way I could ever go back to focusing on single-sales again.

YOU will never be able to go back, either.

Practice Building 2.0 for Mental Health Professionals: Strategies for Success in the Electronic Age

Practice Building 2.0 for Mental Health Professionals: Strategies for Success in the Electronic Age Review

How to use technology to effectively market your private practice.

Building and maintaining a private practice today requires initiative, creativity, and a willingness to adapt new tools, technologies, and techniques to your business. As a therapist, and a small business owner of a private practice, you face the challenges of fluctuating market trends, infrastructure inefficiencies, seismic changes in demographic populations, complex reimbursement systems, and technological advances which alter practice patterns. Your “therapist side” may be reluctant to think of yourself as a businessperson; however, if you are to keep offering your valuable services, you owe it to yourself and your clients to build the most effective and efficient practice possible. To do so, you need to take advantage of the latest technology. Tracy Todd presents a number of technologies that will help you build, maintain, and expand your practice. He clearly walks you through the (surprisingly easy) process of creating your own Web site, highlighting the usefulness of features such as online scheduling and payment systems. He also provides overviews of podcasting, videocasting, blogs, and electronic file management, pointing out the benefits of each, and how you can go about applying these tools to your practice. The result is a book that will help you streamline your administrative duties, while expanding your clinical reach—thus helping your practice thrive.

Video Game Journalism: The Lazy Way

Video Game Journalism: The Lazy Way Review

Ever wanted to get into video game journalism?

Who doesn't like to get free video games with the only requirement being to write a review and post it online!

But I hear you saying "I don't have a degree in journalism" right? Well neither do I, and I even tend to do things The Lazy Way and I'm now a video game journalist, and now so can you with this simple guide!

Extraordinary Blogs and Ezines (F.W. Prep)

Extraordinary Blogs and Ezines (F.W. Prep) Review

FOR USE IN SCHOOLS AND LIBRARIES ONLY. Provides information on creating a variety of blogs and ezines.