Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Review

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or "blogs" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."

Public Relations Writing: Form & Style

Public Relations Writing: Form & Style Review

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles and techniques behind writing principles that you'll need to develop. The Ninth Edition features a "writing for select publics" section that covers Public Relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide. The new edition features a separate exercise book that contains 3 PR Scenarios and a Quick-Study for each chapter.