Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Review

Wake up, it’s revolution time!

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.

In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:

• Develop a business culture that encourages speed over sloth
• Read buying signals as people interact with your online information
• Crowdsource product development, naming, and even marketing materials such as online videos
• Engage reporters to shape stories as they are being written
• Command premium prices by delivering products at speed
• Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-TimeMarketing and PR today and become the first to act, the first to respond, and the first to win!

From the Book: Benefits to People and Orgainizations that React in Real-Time

• When you start a conversation, you are recognized as someone who is plugged into the marketplace of ideas
• If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you’re late you get lost in the cacophony
• With a new product, if you are first to market in a hot category, your initial momentum may give you a competitive advantage for many years
• If you’re an early adopter on a social media platform, you build a larger following than those who join later
• If you’re first to engage the market, people notice and your offering gains valuable attention
• If you react early and connect with customers as their concerns arise, they see you as thoughtful and caring

From the Book: What's Expected in the Corporate World Vs. Real-Time Business

Corporate World:
• Wait, to make certain
  
• Work from checklists dictated by one-year and even five-year business plans
  
• Measure results quarterly
  
• Execute based on a long-term “new product launch” mentality
  
• Organize around multimonth marketing and communications “campaigns”
  
• Get permission from your supervisor
  
• Run decisions by your staff
  
• Bring in the experts, the agencies, and the lawyers
  
• Conduct extensive research
  
• Carefully evaluate all the alternatives
  
• Aim for perfection before public release
  
• Respond to customers on your timeframe
  
• Engage with media, analysts, and commentators only when it’s convenient and comfortable for you
  

Real-Time Business:
• Act before the window of opportunity vanishes
• Revise plans as the market changes
• Measure results today
• Execute based on what’s happening now
• Implement strategies and tactics based on breaking news
• Empower your people to act
• Move when the time is right
• Encourage people to make wise decisions quickly, alone if necessary
• Make swift inquiries, but be prepared to act
  
• Quickly evaluate the alternatives and choose a course of action
• Get it done and push it out, because it will never be perfect
• Respond to customers on their time frames
• Engage with the media at the moment they need your input

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income Review

A complete how-to from two of the world’s top bloggers

Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career.

• Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed
• Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
• Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more

Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Bare Knuckle Blogging: Get Your Voice Heard, Your Message Delivered And Create A Knockout Impact!

Bare Knuckle Blogging: Get Your Voice Heard, Your Message Delivered And Create A Knockout Impact! Review

You're About to Discover the Competition-Crushing, Profit-Pulling Secrets of Bare Knuckle Blogging! Everything you need to know from getting started to advance marketing strategies and tactics to help you dominate your marketplace with your blog. Once you get your hands on these strategies, you can create as many profit-pulling blogs as you want. You'll finally be able to choose your own income and the size of your paychecks... and the sky's the limit! Inside you'll discover How to use "cult control" writing strategies to hypnotize readers, keep them reading and coming back for more... How to work the 'net to drive in crazy amounts of traffic that would make the average site owner completely freak out... The real behind the scenes secrets of creating blogs that make money on autopilot. You'll discover three ways to sell anything on your blog to anyone - in stealth mode! (NONE of your readers will even realize you've posted an ad!) Plus my sneaky list-building trick that sends all your blog readers scurrying to join your newsletter! And much, much more -you'll know everything you need to know about setting up and running a wildly profitable blog. Now you too can take on the bigger, more-experience bloggers in your niche... and you'll be laughing all the way to the bank!

Mom Blogging For Dummies

Mom Blogging For Dummies Review

Ready to start your Mom blog or enhance your existing one? This book is for you!The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in-demand personal brand.

• Serves as a road map for the growing population of moms who are interested in creating a blog or enhancing an existing blog
• Explains how to define a business model, understand your reader demographics, and choose the right look and feel for your blog
• Addresses delicate issues such as dealing with privacy and family members who don't want to be featured on your blog
• Walks you through using social media to extend your personal brand, building traffic with SEO and blog networks, and having a plan and policies in place when big brands and media come calling
• Offers a very unintimidating format as well as the usual fun and friendly For Dummies approach

This guide presents baby steps for breaking into the often-daunting mom blogging community, with practical advice on how to join and become an accepted member of this exciting world.

Informatics and Nursing: Competencies and Applications

Informatics and Nursing: Competencies and Applications Review

Thoroughly updated to reflect current technologies, the Third Edition of this comprehensive text reviews the concepts and applications of nursing informatics. Starting with an introduction to nursing informatics, the contents proceed from Unit One which covers computer basics to Unit Five which examines skills and techniques for using the end product of informatics: data. Other units review the effects that the Internet is having on healthcare, the ins and outs of using personal productivity software, and informatics in the clinical area.

Principles of Legal Research, Successor to How to Find the Law Concise Hornbook (Concise Hornbooks)

Principles of Legal Research, Successor to How to Find the Law Concise Hornbook (Concise Hornbooks) Review

Principles of Legal Research will be published in June and available for fall 2009 class adoptions. Principles of Legal Research is the long-awaited successor to the venerable How to Find the Law, 9th edition, thoroughly updated for the electronic age. The text provides encyclopedic yet concise coverage of research methods and resources using both free and commercial websites as well as printed publications. An introductory survey of research strategies is followed by chapters on the sources of U.S. law created by each branch of government, discussion of major secondary sources, and an overview of international and comparative law. Sample illustrations are included, and an appendix lists nearly 500 major treatises and looseleaf services by subject.

Protecting Industrial Control Systems from Electronic Threats

Protecting Industrial Control Systems from Electronic Threats Review

Aimed at both the novice and expert in IT security and industrial control systems (ICS), this book will help readers gain a better understanding of protecting ICSs from electronic threats. Cyber security is getting much more attention and 'SCADA security' (Supervisory Control and Data Acquisition) is a particularly important part of this field, as are Distributed Control Systems (DCS), Programmable Logic Controllers (PLCs), Remote Terminal Units (RTUs), Intelligent Electronic Devices (IEDs)-and all the other, field controllers, sensors, and drives, emission controls, and that make up the 'intelligence' of modern industrial buildings and facilities. This book will help the reader better understand what is industrial control system cyber security, why is it different than IT security, what has really happened to date, and what needs to be done. Loads of practical advice is offered on everything from clarity on current cyber-security systems and how they can be integrated into general IT systems, to how to conduct risk assessments and how to obtain certifications, to future trends in legislative and regulatory issues affecting industrial security.

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Review

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or "blogs" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."

Connect!: A Guide to a New Way of Working from GigaOM's Web Worker Daily

Connect!: A Guide to a New Way of Working from GigaOM's Web Worker Daily Review

If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you’re a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You’ll learn how people are working in new ways because of the web, and how you can too.

How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (How to Make . . .)

How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (How to Make . . .) Review

Blogging for Dollars!

Whether you re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They ll walk you through every step of the blogging process, and they ll even share their most profitable tricks of the trade.

• Generate income using various types of ads
• Tap into the power of other blogs
• Maximize searches for more hits and more money

Every blogger and website owner needs to read this book. Bill Hartzer, billhartzer.com

101 Blogging Tips: How to Create a Blog That People Will Find, Read, and Share

101 Blogging Tips: How to Create a Blog That People Will Find, Read, and Share Review

This ebook details 101 ways you can make your blog better. Whether you've got a brand new blog or one that's well-established, you'll find great ideas and useful shortcuts.

Author Tristan Higbee of TheBacklight.com has been blogging for nearly a decade. He is a professional blogger and infoproduct creator.

Human-Centered Information Fusion (Artech House Electronic Warfare Library)

Human-Centered Information Fusion (Artech House Electronic Warfare Library) Review

Information fusion refers to the merging of information from disparate sources with differing conceptual, contextual and typographical representations. Rather than focusing on traditional data fusion applications which have been mainly concerned with physical military targets, this unique resource explores new human-centered trends, such as locations, identity, and interactions of individuals and groups (social networks). Moreover, the book discusses two new major sources of information: human observations and web-based information. This cutting-edge volume presents a new view of multi-sensor data fusion that seeks to address these new developments, explicitly considering the active role of a human user/analyst. Professionals become knowledgeable about the key inputs into this innovative information fusion process, including traditional sensing resources (S-space), dynamic communities of human observers (H-space), and resources such as archived sensor data, blogs, and dynamic news reports from citizen reporters via the Internet (I-space).

How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products

How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products Review

In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than 0.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:

• Establish your Etsy shop
• Effectively photograph your products
• Post your products to optimize visibility and increase sales
• Brand your business
• Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business

Ten Easy Steps To Starting Your Own Blog (So Easy A 12 Year Old Could Do It)

Ten Easy Steps To Starting Your Own Blog (So Easy A 12 Year Old Could Do It) Review

A guide for starting your very first--or new--blog. Jam-packed with valuable, actionable and easy to understand information on starting your own blog. Highly recommended for anyone who wants to start, or even step up, their blogging experience.

A STARTUP GUIDE TO BLOGGING FOR PROFIT

A STARTUP GUIDE TO BLOGGING FOR PROFIT Review

If you're anything like me, when I started blogging I found myself to be extremely confused by the whole thing! Hopefully I can save you a lot of time, effort and frustration by using these guidelines. Included in this book are suggestions for how to make your blog work for you and earn an income. Happy Blogging!

Electronic Paper: High-impact Emerging Technology - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Electronic Paper: High-impact Emerging Technology - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Review

Electronic paper, e-paper and electronic ink are a range of display technologies which are designed to mimic the appearance of ordinary ink on paper. Unlike conventional backlit flat panel displays, electronic paper displays reflect light like ordinary paper. Many of the technologies can hold text and images indefinitely without using electricity, while allowing images to be changed later. Flexible electronic paper uses plastic substrates and plastic electronics for the display backplane.

This book is your ultimate resource for Electronic Paper. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Electronic Paper right away, covering: Electronic paper, 4FFF N618, Blio, COOL-ER, CVS Lookbook, Digital Reader 1000, Digital Reader DR800SG, E Ink, E Ink Corporation, E-book, EGriver, Elonex ebook, EnTourage eDGe, Pocket eDGe, EPUB, ESlick, FLEPia, Gyricon, Hanlin eReader, ILiad, Iriver Story, Kobo eReader, Koobits, Liquavista, Comparison of e-book readers, List of E-book software, Plastic Logic, PocketBook eReader, Qisda ES900, SoftBook, Sony LIBRIé EBR-1000EP, Sony Reader, Wattpad, Wink e-book reader, Wizpac txtr, Yudu Media.

This book explains in-depth the real drivers and workings of Electronic Paper. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Electronic Paper with the objectivity of experienced professionals.

The New Rules of Retail: Competing in the World's Toughest Marketplace

The New Rules of Retail: Competing in the World's Toughest Marketplace Review

The retail world is undergoing a fundamental transformation.  Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation.  The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.  Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.

 

Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace.  They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile.  What they find are three crucial factors that determine whether businesses win or lose:

 

*Neurological Connectivity -- creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction

 

*Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition

 

*Value Chain Control -- vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promise

 

This essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades.  So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive.